After a short time as Ground Zero Improv, we’ve changed our name back to Improv Theatre Company (ITC).
A few months ago we changed our name from Improv Theatre Company to Ground Zero Improv. We registered the name, got the domain name, did all the new art and marketing materials, and created appropriate social media presences etc. We love the name, in many ways it reflects our beliefs, influences and vision for this amazing craft we love so much.
We went ahead knowing the connotations of “ground zero” in the U.S., but thinking surely this whole phrase isn’t reserved in the modern zeitgeist for just 9/11 related stuff? Surely? Especially when Michael Bloomberg and others similarly positioned to sense public opinion, said as long ago as 2011 that the term “ground zero” should no longer be used in relation to 9/11? Especially when there are many other ground zero named companies in the U.S. including in the arts.
Well, we was wrong. Some of the feedback we’ve had is that “ground zero” still carries connotations that even make some people in Sydney uncomfortable with being involved with it. This saddens us not just because of all the changes we now have to make all over again, and not because surely some U.S. political event can’t lay claim to complete global ownership of a simple English phase, but above all because we don’t want people to be uncomfortable, we want them to have super fun awesomeness!
So we’re sorry to anyone our name change may have offended or turned off, and we’ve now changed it back again to Improv Theatre Company.
Come and learn long form improv with us, we’re the only ones who teach improvisation inside out and from the ground up. Regardless of your previous improv experience, we promise that our insights will blow your mind.